Trust us, commoners like to buy products with familiar faces!
Remember the last time you went to a movie someone you trust suggested? Or rejected an article recommended by someone whom you totally distrust? Yes, most of our buying decisions are based on the fact, ‘where is the recommendation coming from?’. Surveys suggest purchasing decisions are based on three simple insights: authenticity, trust, and character traits.
So, how does a brand communicate its voice to the audience by incorporating all three insights? It is the time when Brand Ambassador Deals come into the picture. Whether Shaheed Kapoor stars in Poker Baazi, Rohit Sharma in Comfort Universe or Jhanvi Kapoor in Nykaa, there is no doubt about the power of Brand Ambassador deals.
However, if you’re a small business without the huge amount to sign an A-listed celebrity, Fiberboard can still help you sign a brand ambassador deal, albeit further down the branch, to escalate your brand voice. So what do you seek in a celebrity endorsement?
1) Organic Storytelling– Scan for a storyteller! Paying the celebrity only to read a script mechanically would be unwise. Instead, sign up with the advocates to come up with heartfelt stories publicly. As with a next-door girl appeal, Kiara Advani represents Colgate’s visible white; however, Daljheet Dosanjh boasts BoAt for his lively style because no one else can justify the audio brand.
2) Mass Appeal– Small businesses should screen the celebs and stay true to whom they want to represent and appoint. Sign up with ambassadors whose voice reaches the nook and crannies through various personal and social mediums. The ambassadors representing your company should also speak the brand name as if speaking for a loved one at public events or on their Insta and Twitter handles. In a nutshell, small or colossal, your ambassadors should have a wider reach.
3) Resonating characters of brand and ambassador–
Hunt celebs who have earlier engaged with your brand so that they can deliver a message you want to get across. Let us illustrate Rohit Sharma, who has a relaxed appeal that precisely fits in a product such as mattresses or other relaxing stuff to suit the brand. Fiberboard strongly recommends cherry-picking celebs to avoid irreparable damage to your company. Also, we know how to leverage and get the best solution by merging the characteristics.