In-Film
We help Brands get seamlessly integrated in films. Apart from regular integration we also assist brands in order to create scenes that adds recall value become inseparable from the story. We provide a ground-breaking stage for brands to reach their potential consumers. We help a brand to be present in the content itself and therefore become inseparable from the story. Such combination of the brand within the script of a film assists in conveying the brand message in an entertaining and attractive way.
As product placements and branding in films or movies are proven to have great results Bollywood and regional movie placements is also rapidly catching up in a big way.
In Song
Product placement relies heavily on not being noticed but being remembered by the consumers at the time of purchasing a product. In song marketing does just that. Brand recall happens every time the song is played and it indirectly influences customer purchase habits. It acts as a great supporting tool in the combined effort of integrated marketing communication, where it helps to promote a brand safely and comparatively cheaper than the traditional advertisements. In song branding is suitable for experiment purpose for a brand as they have short durations and they are played in loop if the song is a hit, which has a quick appeal to the customers.
Web series Branding
Web Series runs on multiple digital platforms. When it comes to taboo-breaking and intellectual video content, web series have been playing a significant role in India. Brands are rapidly catching up with this changing trend and started merging their products with the help of associations with web series to target Get Z.
The idea is to do out of web series association which helps brand get media bytes from artists which they can promote during the release period. Brands get the rights to use the bytes for 45 days.
